True Colors was founded by Jess Baldwin—a talented force of a person. She has always wanted to honor the spectrum of talent she encounters and focuses on helping all types of artists fulfill their potential. Jess focuses on the holistic approach to coaching (all aspects work together) and maintains a vibrant and celebratory environment, so it was natural to incorporate the 4-color printing process (Cyan, Magenta, Yellow, and Black) in her logo—all colors combined create a much large spectrum of possibilities.

Learn more at her website.